Every day over 1,200 children die of malaria. 70% of all deaths are children under the age of 5. Kids Against Malaria is a multi-language musical project about malaria treatment and prevention, inspired by the children from the International Center of Art and Music at Ouidah (CIAMO). Kids become the voice to create awareness and promote solutions for this deadly, but treatable disease. A team of Beninoise and internationally acclaimed musicians and filmmakers worked alongside the kids of CIAMO and Grammy Award-winning musician Angelique Kidjo, to produce a multimedia musical PSA that promotes current informational and solution based content about Malaria.
Kids Against Malaria: the song, ringtones, the music video, and the behind the scenes film will be widely distributed and available across transmedia platforms which will include, cell phones, television, radio and social media digital outlets. This project marries the arts, technology, and social media outlets to educate and promote solutions for combating the deadly, but treatable disease of malaria. Kids Against Malaria was formed with the support of the U.S. Embassy in Benin, U.S. Department of State, the Centers for Disease Control and Prevention, Peace Corps, Harvard University, UNICEF and USAID.